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Circadin®

Circadin®

Campaign

Circadin is the only melatonin
licensed to treat insomnia in
patients over 55.

This campaign was designed to
show that, unlike some traditional insomnia treatments, Circadin is
not associated with grogginess
during the morning after.

The ‘sleepy head’ campaign targeted GP and hospital audiences and extended across traditional and
digital touchpoints.

The campaign has been very positively received and Circadin′s unique benefit has been well recalled.

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