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Colgate® ProClinical®

Colgate® ProClinical®

Campaign

These materials were used to announce the launch to dentists
of the first-ever ‘smart’ electric
toothbrush: the ground-breaking Colgate® ProClinical® A1500.

A mailing campaign, CPD items and
in-surgery patient education delivered succinct, targeted messages to
distinct audiences.

The reception of the materials exceeded Colgate®′s expectations,
with the pre-launch mailing
campaign achieving an outstanding
25% awareness.

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