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Colgate® Total®

Colgate® Total®

Campaign

This multi-media campaign
was designed to communicate
that Colgate® Total® is the only toothpaste that contains triclosan
and copolymer − a technology recommended by the
Department of Health.

The campaign was very well
received and has helped to maintain
Colgate® Total®′s position as the number one toothpaste brand
recommended by dentists.

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