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Colgate® Total®

Colgate® Total®

Campaign

This multi-media campaign
was designed to communicate
that Colgate® Total® is the only toothpaste that contains triclosan
and copolymer − a technology recommended by the
Department of Health.

The campaign was very well
received and has helped to maintain Colgate® Total®'s position as the number one toothpaste brand recommended by dentists.

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Circadin®

Circadin®

Campaign

Circadin is the only melatonin
licensed to treat insomnia in
patients over 55.

This campaign was designed to
show that, unlike some traditional insomnia treatments, circadin is
not associated with grogginess
during the morning after.

The ‘sleepy head’ campaign targeted GP and hospital audiences and extended across traditional and
digital touchpoints.

The campaign has been very positively received and circadin′s unique benefit has been well recalled.

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Colgate® ProClinical®

Colgate® ProClinical®

Campaign

These materials were used to announce the launch to dentists
of the first-ever ‘smart’ electric
toothbrush: the ground-breaking Colgate® ProClinical® A1500.

A mailing campaign, CPD items and
in-surgery patient education delivered succinct, targeted messages to
distinct audiences.

The reception of the materials exceeded Colgate®′s expectations,
with the pre-launch mailing
campaign achieving an outstanding
25% awareness.

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Circadin®

Circadin®

App

There is a large amount of data to support Circadin as a treatment for insomnia in the elderly.

This iPad presenter overcame the problem of ‘data overload’ by allowing the presentation to be lead by the customer′s interests.

The combination of infographics,
short animations and smart artwork combined to create individual and memorable sales calls every time.

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Colgate® Total® Pro Gum Health

Colgate® Total® Pro Gum Health

App

This innovative iPad app was produced to launch a range of medically licensed Colgate® products.

The app responds elegantly and efficiently. It enhances the interaction between presenter and viewer, providing an engaging and
memorable sales experience.

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